Trainline has competitive strengths and structural tailwinds that position the business for significant long-term growth.

Competitive strengths

We enable millions of travellers to seamlessly search, book and manage their journeys through our highly rated Trainline website, mobile app and B2B partner channels.

  • 4.9/5 star rated app
  • 44 million cumulative Trainline mobile app downloads
  • c.30 million MAUs across the UK and Europe
  • c.78 million platform visits each month

Our innovation focuses on creating a simple, consistent, friction-free experience for booking and managing travel. We bring together all carriers into one app while providing smart, real-time travel information and self-serve capabilities like journey changes and refunds. 

  • Simple, intuitive user interface with all carriers, fares and railcards in one place
  • Seamless, friction-free booking experience
  • Digital tickets and railcards, smart personalisation, real time travel info 
  • Money-saving features: SplitSave, Price Prediction, Ticket Alerts, Best Fare Finder, Railcard Finder 
  • Self-service change of journey, automated refund capability

We have developed a highly scalable, marketing playbook in the UK, which we are deploying across our core markets in Europe. This helps drive customer acquisition at scale while maintaining a low cost per new customer acquired (“CPA”)

  • c.80% new customer acquisition through free channels in the UK (e.g. SEO)
  • Sophisticated CRM strategies to drive engagement and frequency
  • Shifting customers to mobile app: 84% app share of transactions in the UK

As a platform business, we offer our innovative retailing experience directly to customers through our Trainline-branded businesses, while also giving carrier partners and other travel businesses access to our retail solutions to offer to their customers. 

  • 270+ rail and coach companies with deep integrations across 45 countries
  • c400 engineers, data and tech specialists 
  • End-to-end digital retailing and ticketing solutions for rail carriers at a lower cost to serve 
  • Provides travel sellers access to our rail content through one connection - our global API

At Trainline, we recognise the importance of building and sustaining a strong, experienced management team. Click on the link below for more information about our management team.

Meet the team

Tailwinds for growth

Rail market shifting to online and mobile ticketing

  • Customers are increasingly booking tickets online, now >50% of all ticket sales in UK
  • This has largely been driven by an increasing use of barcode read digital tickets (or etickets), doubling in last two years to >40% of ticket sales
  • Trainline has championed etickets for several years as a core part of our mobile app proposition
  • Significant headroom for further growth - eticket-enabled journeys expected to surpass 90% of all journeys in the UK by 2023

European domestic rail markets liberalising at pace, creating need for an aggregator

  • The EU’s Fourth Railway Package (December 2020) opened domestic rail markets to competition
  • As a result, carrier competition is emerging across France, Spain, and Italy, with the major carriers there entering each other’s markets, e.g.
    • SNCF’s Ouigo brand entered Spain in May 2021
    • Italy’s Trenitalia entered French market in late 2021
    • Trenitalia’s Iryo band (JV) due to enter Spanish market in 2022
  • Trainline positioning itself as the rail retailer in these core European markets, aggregating all the carriers, fares, and journey options in one place
  • This helps customers navigate the increased complexity to find the right ticket, while bringing incremental customer demand to new entrant carriers

Governments investing to shift people on to trains as a greener mode of transport

  • Trainline’s purpose is to empower greener travel choices, encouraging people to switch to rail from car and air travel 
  • Rail generates less than 1/20 of the CO2 emissions of air travel and less than 1/7th of the CO2 emissions compared with car travel
  • UK and European governments continue to encourage a modal shift to rail, and increasing their investment to meet net-zero emissions goals:
    • £96 billion Integrated Rail Plan in UK to further facilitate transition of travellers to more sustainable modes of transport, including rail
    • EU target to double passengers on high-speed rail by 2030 and triple passengers by 2050, with investments planned over the next ten years totalling £176 billion