Trainline has competitive strengths and structural tailwinds that position the business for significant long-term growth.
We enable millions of travellers to seamlessly search, book and manage their journeys through our highly rated Trainline website, mobile app and B2B partner channels.
- 4.9/5 star rated app
- 44 million cumulative Trainline mobile app downloads
- c.30 million MAUs across the UK and Europe
- c.78 million platform visits each month
Our innovation focuses on creating a simple, consistent, friction-free experience for booking and managing travel. We bring together all carriers into one app while providing smart, real-time travel information and self-serve capabilities like journey changes and refunds.
- Simple, intuitive user interface with all carriers, fares and railcards in one place
- Seamless, friction-free booking experience
- Digital tickets and railcards, smart personalisation, real time travel info
- Money-saving features: SplitSave, Price Prediction, Ticket Alerts, Best Fare Finder, Railcard Finder
- Self-service change of journey, automated refund capability
We have developed a highly scalable, marketing playbook in the UK, which we are deploying across our core markets in Europe. This helps drive customer acquisition at scale while maintaining a low cost per new customer acquired (“CPA”)
- c.80% new customer acquisition through free channels in the UK (e.g. SEO)
- Sophisticated CRM strategies to drive engagement and frequency
- Shifting customers to mobile app: 84% app share of transactions in the UK
As a platform business, we offer our innovative retailing experience directly to customers through our Trainline-branded businesses, while also giving carrier partners and other travel businesses access to our retail solutions to offer to their customers.
- 270+ rail and coach companies with deep integrations across 45 countries
- c400 engineers, data and tech specialists
- End-to-end digital retailing and ticketing solutions for rail carriers at a lower cost to serve
- Provides travel sellers access to our rail content through one connection - our global API
Tailwinds for growth
Rail market shifting to online and mobile ticketing
- Customers are increasingly booking tickets online, now >50% of all ticket sales in UK
- This has largely been driven by an increasing use of barcode read digital tickets (or etickets), doubling in last two years to >40% of ticket sales
- Trainline has championed etickets for several years as a core part of our mobile app proposition
- Significant headroom for further growth - eticket-enabled journeys expected to surpass 90% of all journeys in the UK by 2023
European domestic rail markets liberalising at pace, creating need for an aggregator
- The EU’s Fourth Railway Package (December 2020) opened domestic rail markets to competition
- As a result, carrier competition is emerging across France, Spain, and Italy, with the major carriers there entering each other’s markets, e.g.
- SNCF’s Ouigo brand entered Spain in May 2021
- Italy’s Trenitalia entered French market in late 2021
- Trenitalia’s Iryo band (JV) due to enter Spanish market in 2022
- Trainline positioning itself as the rail retailer in these core European markets, aggregating all the carriers, fares, and journey options in one place
- This helps customers navigate the increased complexity to find the right ticket, while bringing incremental customer demand to new entrant carriers
Governments investing to shift people on to trains as a greener mode of transport
- Trainline’s purpose is to empower greener travel choices, encouraging people to switch to rail from car and air travel
- Rail generates less than 1/20 of the CO2 emissions of air travel and less than 1/7th of the CO2 emissions compared with car travel
- UK and European governments continue to encourage a modal shift to rail, and increasing their investment to meet net-zero emissions goals:
- £96 billion Integrated Rail Plan in UK to further facilitate transition of travellers to more sustainable modes of transport, including rail
- EU target to double passengers on high-speed rail by 2030 and triple passengers by 2050, with investments planned over the next ten years totalling £176 billion