To achieve our mission to make rail and coach travel easier for customers in all our markets, we invest behind four strategic priorities for long-term growth: growing supply, enhancing the customer experience, building demand, increasing customer lifetime value, and growing Trainline Solutions.
Grow supply and enhance the customer experience
Grow supply:
We have created a platform that consolidates rail inventory for carriers across our European markets, providing one convenient online experience for customers.
We are continually improving and optimising our supply on our mobile App and Web interface, offering customers access to unrivalled value and choice.
Enhance the customer experience:
Providing a smart, intuitive and seamless experience for our customers is at the heart of our business – we are continually improving and optimising our user experience on our mobile app and web interface, removing friction for customers while offering them access to unrivalled value and the widest choice.
Through customer insights and research, personalisation, data and machine learning, we invest in designing features that enhance the journeys of our customers at every stage, from planning and booking through to post sales.
Build demand
Our key focus is to strengthen demand by deploying our marketing playbook to drive customer acquisition, encouraging more customers to choose more environmentally sustainable modes of transport.
We have built a strong brand, notably in the UK, with opportunity to grow customer awareness in Europe. The headroom for Trainline to grow across our core markets remains significant.
Increase customer lifetime value
Increasing customer lifetime value means deepening our relationships with customers. This includes customers using Trainline frequently for more of their travel needs – be it commuting, shopping trips, getting to university, business trips, family days out, buying a railcard or international travel.
Through our enhanced product offering and broader marketing, we are significantly increasing our ability to help people make these everyday travel choices.
Grow Trainline Solutions
Trainline Solutions is playing a key role in providing reach and scale to rail operators and for travel sellers.
Within Trainline Solutions, business travel is our largest growth opportunity, both for our branded channels and our B2B Distribution business.
