
Our progress in France builds on our learnings in Spain.
Spain has been an ideal market to hone our aggregation
playbook and over the past few years we have scaled our
net ticket sales, giving us a considerable lead versus other
market aggregators. While we continue to see runway
for further growth in Spain, this year we evolved our
approach to strike more of a balance between growth and
profitability, including normalising our brand marketing
investment.
With the next wave of liberalisation in Europe set to
commence from late 2027 in Italy and from 2028 in
France, we are well positioned to scale our presence and
capture a growing share of this significant opportunity.
Foreign travel sales reaccelerated in the second half of
the year as we lapped the negative impact of changes to
Google’s search results page while also benefiting from
increasing generative AI
sales traffic.
Overall, our approach is driving improved profitability and
in FY2027 we expect the International Consumer business
to breakeven
1
.
Trainline Solutions
Trainline Solutions delivered another strong year,
driven by growth in business travel. B2B Distribution
net ticket sales were up 36
%, reflecting strengthening
business travel sales from a growing number of travel
management company clients (including Amex GBT,
Navan, Perk and Havas). This was particularly evident in
Europe, where International B2B sales through Trainline’s
Global API were up 58%.
Leveraging AI to innovate at pace
Our AI strategy focuses on three core areas: AI-enabled
products and features, extending distribution through
emerging AI channels, and AI-enabled acceleration.
AI-enabled products and features
We increasingly use AI to enhance our App user
experience, leveraging first-party data from our
18 million
UK customer base alongside a breadth of industry supply
data. Our new AI-powered features help customers
navigate disruption on the rail network. Travel Forecast
provides customers with personalised notifications if
their journey is likely to be disrupted. It features a map-
view interface, powered by our Signalbox technology, so
customers can see the location of their train in real-
time. AI Travel Assistant is our in-app conversational
support feature, which offers a live native chat function
to customers on the go, with real-time rail travel advice
and agentic tools like refund processing without human
intervention.
Extending distribution through emerging AI channels
Emerging AI channels represent a new way for Trainline to
engage with customers and drive incremental demand for
our products and services. We are the number one cited
rail app in Google Gemini across all our core markets, and
the number one in ChatGPT in all core markets except
France. However, sales traffic from generative engine
optimisation (GEO) remains low, representing less than
1% of International new customers.
We recently launched an integrated app within the
ChatGPT ecosystem. Through ChatGPT, users can now
seamlessly search for routes and compare options – all
within a conversational interface – before completing
their booking within Trainline.
AI-enabled acceleration
AI-enabled acceleration is becoming a core capability,
enabling faster execution, greater agility and more
scalable innovation across the Group. For example, in
Customer Service, we will trial Voice AI, while in software
development, our teams are using AI to support and
accelerate product development and are now shifting
their focus towards scaling AI agent capabilities.
Significant opportunity for growth
At Trainline, our purpose is centred around empowering
greener travel choices. Looking ahead, we see a clear
pathway for growth. Structural tailwinds, including
increasing rail liberalisation in Europe and growing
demand for more sustainable travel, remain firmly
in place. We are mindful of regulatory and legislative
developments in the UK – where we are engaging
with Government and regulators to deliver on their
commitments for a fair and open retail market. However,
we remain confident in our ability to execute against our
strategy and deliver long-term value for customers and
shareholders.
As
this will be my final Annual Report as
CEO, I would like
to thank the Board for the opportunity to lead Trainline
over the past six years.
I am proud of what the team has achieved and deeply
grateful to colleagues across the Group whose energy,
resilience and commitment have made this possible.
Together, we have built a stronger, more internationally
diversified business, with a clear platform for continued
growth.
As Trainline enters its next multi-year chapter, I believe
this is the right time to transition to new leadership.
I will work closely with the Board and the team to ensure
a smooth and orderly handover, and I look forward to
seeing the business continue to thrive in the years ahead.
Jody Ford
Chief Executive Officer
5 May 2026
1. International adjusted EBITDA including the internal transaction fee paid
to Trainline Solutions to access Platform One.
Trainline plc
Annual Report & Accounts 2026
11
CEO’s statement
continued
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