Trainline plc
213800HO26VXTFJ4MO71 2025-02-28 213800HO26VXTFJ4MO71 2026-02-28 213800HO26VXTFJ4MO71 2024-03-01 2025-02-28 213800HO26VXTFJ4MO71 2025-03-01 2026-02-28 213800HO26VXTFJ4MO71 2024-02-29 213800HO26VXTFJ4MO71 2024-03-01 2025-02-28 ifrs-full:RetainedEarningsMember 213800HO26VXTFJ4MO71 2024-03-01 2025-02-28 ifrs-full:ReserveOfExchangeDifferencesOnTranslationMember 213800HO26VXTFJ4MO71 2024-03-01 2025-02-28 ifrs-full:OtherReservesMember 213800HO26VXTFJ4MO71 2024-03-01 2025-02-28 ifrs-full:SharePremiumMember 213800HO26VXTFJ4MO71 2024-03-01 2025-02-28 ifrs-full:IssuedCapitalMember 213800HO26VXTFJ4MO71 2025-03-01 2026-02-28 ifrs-full:RetainedEarningsMember 213800HO26VXTFJ4MO71 2025-03-01 2026-02-28 ifrs-full:ReserveOfExchangeDifferencesOnTranslationMember 213800HO26VXTFJ4MO71 2025-03-01 2026-02-28 ifrs-full:OtherReservesMember 213800HO26VXTFJ4MO71 2025-03-01 2026-02-28 ifrs-full:SharePremiumMember 213800HO26VXTFJ4MO71 2025-03-01 2026-02-28 ifrs-full:IssuedCapitalMember 213800HO26VXTFJ4MO71 2024-02-29 ifrs-full:IssuedCapitalMember 213800HO26VXTFJ4MO71 2024-02-29 ifrs-full:RetainedEarningsMember 213800HO26VXTFJ4MO71 2024-02-29 ifrs-full:ReserveOfExchangeDifferencesOnTranslationMember 213800HO26VXTFJ4MO71 2024-02-29 ifrs-full:OtherReservesMember 213800HO26VXTFJ4MO71 2024-02-29 ifrs-full:SharePremiumMember 213800HO26VXTFJ4MO71 2025-02-28 ifrs-full:RetainedEarningsMember 213800HO26VXTFJ4MO71 2025-02-28 ifrs-full:ReserveOfExchangeDifferencesOnTranslationMember 213800HO26VXTFJ4MO71 2025-02-28 ifrs-full:OtherReservesMember 213800HO26VXTFJ4MO71 2025-02-28 ifrs-full:SharePremiumMember 213800HO26VXTFJ4MO71 2025-02-28 ifrs-full:IssuedCapitalMember 213800HO26VXTFJ4MO71 2026-02-28 ifrs-full:RetainedEarningsMember 213800HO26VXTFJ4MO71 2026-02-28 ifrs-full:ReserveOfExchangeDifferencesOnTranslationMember 213800HO26VXTFJ4MO71 2026-02-28 ifrs-full:OtherReservesMember 213800HO26VXTFJ4MO71 2026-02-28 ifrs-full:SharePremiumMember 213800HO26VXTFJ4MO71 2026-02-28 ifrs-full:IssuedCapitalMember iso4217:GBP iso4217:GBP xbrli:shares
Europe’s most
downloaded
rail travel app
Annual Report & Accounts 2026
Empowering
greener travel
choices,
connecting
people and places
Strategic Report
02
Highlights
04
Chair’s statement
06
At a glance
08
Business model
10
CEO’s statement
12
International case studies
14
Regulatory overview
15
Our technology
21
Strategic priorities
22
Strategy in action
27
Key performance indicators
29
CFO’s financial highlights
32
Principal risks and
uncertainties
38
Viability statement
39
People, community and
planet
46
TCFD, SECR and SASB
disclosures
53
Stakeholder engagement
and Section 172(1) statement
Financial Statements
90
Independent auditors’ report
103 Consolidated income statement
103
Consolidated statement of comprehensive income
104 Consolidated balance sheet
105
Consolidated statement of changes in equity
106
Consolidated statement of cash flows
107
Notes to the Group Financial Statements
142
Alternative performance measures
144 Parent Company balance sheet
145
Parent Company statement of changes in equity
146
Notes to the Parent Company Financial Statements
Governance
58
Chair’s governance statement
59
Governance structure
61
Board of Directors
65
Report of the Nomination Committee
67
Report of the Audit and Risk Committee
72
Directors’ remuneration report
85
Directors’ report
88
Statement of Directors’ responsibilities
Trainline plc Annual Report & Accounts 2026
01
Contents
Strategic priorities
Growing
supply
Offering all the tickets,
fares and value-saving
features in the UK, while
aggregating new carriers
and routes as markets
liberalise across Europe.
Enhancing
the customer
experience
Enhancing the customer
experience through in-app
travel companion features
that help customers get
from A to B, including
AI-powered rail disruption
features.
Building
demand
Encouraging rail travel and
growing brand awareness,
while also leveraging
emerging AI distribution
channels.
Increasing
customer
lifetime value
Deepening customer
relationships, transaction
frequency and
monetisation.
Growing
Trainline Solutions
Supporting our travel
partners, leveraging the
strength of Platform One,
our single global platform.
Find out more on page 21
Find out more on page 29
1. Constant currency (“CCY”) year-on-year growth calculated for International Consumer and Trainline Solutions using prior period average €/£ exchange rate applied to current year reported numbers.
Basic EPS
+48%
Improved to 19.4p, from 13.1p in
FY2025
Operating profit
+43%
Increased to £122 million from
£86 million last year
Financial highlights
Adjusted EBITDA
+11%
Increased to £177 million
from £159 million last year
Adjusted Basic EPS
+23%
Improved to 23.6p, from 19.2p in
FY2025
Net ticket sales
1
+7%
Increased to £6.3 billion,
from £5.9 billion last year
Revenue
1
+2%
Increased to £453 million
from £442 million last year
Trainline plc
Annual Report & Accounts 2026
02
Highlights
12
International case
studies
Trainline’s structural tailwinds across
both its domestic and foreign travel
markets.
39
People, community
and planet
Progress made in the year with our
people through diversity indicators
and Trainline’s cultural values, and
our efforts in the community and
environment.
10
CEO’s statement
Updates from our CEO, Jody Ford,
on our milestones in the year, and
progress made towards Trainline’s
strategic priorities.
29
CFO’s financial
highlights
Updates from our CFO, Peter
Wood, on the Group’s financial
performance in the financial year,
and the outlook for the coming year.
Strategic Report
02
Highlights
04
Chair’s statement
06
At a glance
08
Business model
10
CEO’s statement
12
International case studies
14
Regulatory overview
15
Our technology
21
Strategic priorities
22
Strategy in action
27
Key performance indicators
29
CFO’s financial highlights
32
Principal risks and
uncertainties
38
Viability statement
39
People, community and
planet
46
TCFD, SECR and SASB
disclosures
53
Stakeholder engagement and
Section 172(1) statement
Trainline plc Annual Report & Accounts 2026
Strategic report
03
Positioned for growth
Strong strategic progress and robust operating performance.
Trainline delivered a year of continued strategic progress,
underpinned by resilient growth, strong cash generation
and further enhancement of its product and technology.
This reflects the team’s unwavering focus on the customer
and championing of rail as a greener way to travel. The
business remains well positioned against attractive long-
term structural tailwinds in both the UK and across Europe.
UK rail reform and GBR
The publication of the Great British Railways (GBR)
consultation output in November 2025 provided greater
clarity on the future structure of rail retailing. At a high
level, it reaffirmed the Government’s commitment to
a fair, open and competitive retail market, alongside
recognition of the important role independent retailers
play in driving innovation and improving customer
outcomes.
The proposed framework includes GBR assuming
industry governance responsibilities, a formal code of
practice, with independent oversight from the Office of
Rail and Road (ORR), and clear mechanisms for industry
consultation and challenge.
Maintaining an assertive stance with Government
The Board views the GBR consultation output as a
constructive step towards establishing appropriate
level playing field safeguards for rail retailing. However,
Trainline maintains its assertive stance with the
Government to ensure that they meet their commitments
to a fair, open and competitive retail market, particularly
around the development of its new code of practice.
In addition, Trainline is making progress in rectifying
examples where TOCs self-preference their own retail
channels. An important example is the denial of access to
Delay Repay for third-party retailers – a consistent priority
for our customers and a key focus of our engagement
with Government.
In March 2026, the Government announced that, once
GBR is established, customers will be able to access Delay
Repay compensation through the retailer from which they
purchased their ticket, including independent retailers.
Disciplined capital allocation
The Group continues to generate strong cash flows,
supported by its scalable, asset-light model, and we have
a clear and consistent capital allocation framework. In line
with this framework, we have continued to execute our
share buyback programme. As at 30 April 2026, we have
repurchased £94 million of shares under the current £150
million programme.
This brings total capital returned to shareholders to £294
million since September 2023, equivalent to around 23%
of issued share capital
1
.
The Board considers this a disciplined use of capital,
reflecting both strong cash generation and confidence in
the long-term value of the business.
The business remains
well positioned with
attractive long-term
structural tailwinds in
both the UK and across
Europe.”
Brian
McBride
Chair
1. Calculated by reference to the original number of shares in issue at the
start of Trainline’s first share buyback programme in September
2023
(481 million shares).
Trainline plc
Annual Report & Accounts 2026
04
Chair’s statement
Leadership transition
I would like to thank Jody Ford for his outstanding leadership
of Trainline. Over his tenure, the Group has undergone a
period of exceptional growth, establishing itself as Europe’s
leading rail app, now serving 27 million customers
1
. The
business has doubled net ticket sales across both UK and
International Consumer segments, more than doubled
profits, and strengthened its position in key European
markets including France, Spain and Italy.
Jody has also built a high-quality leadership team and
a strong platform for continued growth. On behalf of
the Board, I
would like to thank him for his significant
contribution during this important phase in the Company’s
development. We have initiated a succession process and
will appoint a CEO with the experience and capabilities
to lead Trainline through its next phase. This will include
navigating the establishment of Great British Railways as
the strategic authority for UK rail, alongside the continued
liberalisation of European rail markets, where we see
significant long-term opportunity.
Looking ahead
The rail industry is entering a period of significant transition.
While some uncertainty remains, the direction of travel is
becoming clearer. The Board remains focused on ensuring
Trainline continues to deliver value for customers and
partners, engages constructively with Government and
regulators and invests to strengthen its competitive position.
I would like to thank our colleagues for their continued
commitment, and our shareholders for their ongoing support.
Brian McBride
Chair
5 May 2026
Empowering:
Making it easy for customers to
access a range of value-saving
products across carriers and
journey options – championing
a much greener way to travel
Enhancing:
Leveraging scale, data and
technology to offer a superior
customer experience
Connecting:
Offering carrier partners
distribution and online retail
services at a lower cost to serve
We are Europe’s most downloaded rail travel app. Through our customer-centric,
scalable platform, we are committed to driving responsible and sustainable
business growth, by:
1. Number of customers across the UK and Europe who
have transacted at least once over the last 12 months.
Trainline plc
Annual Report & Accounts 2026
05
Chair’s statement
continued
Docusign Envelope ID: 79F42E9C-1A6A-8793-8096-AFBD2D969FE2
10
Currencies and multiple
payment methods
including Apple Pay,
Google Pay, PayPal,
SOFORT and iDEAL
We enable millions of travellers to unlock value when
booking rail travel through our highly rated mobile App
and website, as well as through our partner channels.
We work with over 270 rail and coach companies across more than 40 countries throughout
the UK and Europe.
By bringing all of the major carriers and new entrants onto one platform, we provide customers
with a large array of train and coach options. Our smart technology and data-driven features
help our customers to stay one step ahead.
For our carrier and B2B
partners, Trainline Solutions offers access to a huge supply of rail carrier
inventory across the UK and continental Europe through our proprietary platform. With tested
and proven technology, we enable them to offer best-in-class customer experience at low cost.
We are Europe’s leading
independent rail platform
>270
rail and coach companies
>40
countries travelled
in and across by
Trainline customers
93%
of our UK transactions
are through our App
4.9/5
star app rating¹
1. iOS rating as at 30 April 2026.
Trainline plc Annual Report & Accounts 2026
At a glance
06
UK Consumer:
#1 Travel App in the UK
We are the #1 travel app in the UK
1
, with 18 million
total active customers
2
. Trainline continues to
invest in its customer proposition, strengthening
the loyalty and engagement of our customer base
and, in turn, deepening our competitive moat.
Trainline is well placed to scale, particularly in
Spain, France and Italy as carrier competition
becomes more widespread over the next few
years. The three markets today represent an
addressable market of around €17 billion,
expected to grow to €23 billion by 2030
3
.
Within Trainline Solutions, B2B distribution was
the fastest-growing sub-segment and represents
our primary growth opportunity. Within a €6 billion
European business travel market
3
, our Global
API enables multi-carrier rail distribution, driving
strong growth across partners and markets.
International Consumer:
#1 Rail Aggregator in Europe
Trainline Solutions:
#1 B2B Rail
Platform Across UK and Europe
Our three business units are leaders in their
respective markets and each has significant
headroom to scale.
Read more on page 23
Read more on page 10
Read more on page 26
3. OC&C 2024 analysis and internal estimates.
1. Trainline is the number one app in the UK versus
major travel peers as per daily average active user
data in
H2
FY2026, as sourced from Sensor Tower.
2. Number of customers across the United Kingdom who
have transacted at least once over the last 12 months.
Trainline plc Annual Report & Accounts 2026
07
At a glance
07
Leveraging our
advantages to further
strengthen our
competitive position.
We understand the travel needs and
patterns of our customers in over
40 countries through our B2C and
B2B channels with around 130
million visits to our platform
each month.
Scaling
Europe’s
#1 rail
platform
Platform One is our agile and
proprietary technology. It is the engine
behind our App and website, and it
also powers the booking and retailing
solutions for our B2B partners (rail
carriers and travel platforms).
Using our product and technology
expertise, plus the unique data insights
generated across our large customer
base, we are leveraging AI to further
enhance our customer proposition.
Expertise
Expertise and scale
to invest
Technology
Scalable tech platform
optimised for
rail travel
E
n
a
b
l
i
n
g
m
o
d
a
l
s
h
i
f
t
L
e
v
e
r
a
g
i
n
g
d
a
t
a
E
n
h
a
n
c
i
n
g
c
u
s
t
o
m
e
r
e
x
p
e
r
i
e
n
c
e
D
e
e
p
e
n
i
n
g
r
e
l
a
t
i
o
n
s
h
i
p
s
M
e
e
t
i
n
g
m
o
r
e
o
f
o
u
r
c
u
s
t
o
m
e
r
s
n
e
e
d
s
Customers
We earn a commission and fees on B2C ticket sales. We also generate
revenue from advertising and ancillary services such as hotel booking,
travel insurance and multi-currency payment options.
B2B partners pay a commission and/or transaction fee on ticket sales,
as well as other related technology service fees.
We seek to expand the services we provide, meeting more of our
customers’ needs and increasing our monetisation.
Most of our customers transact through our
mobile App, benefitting from products and
features like Travel Forecast, AI Travel Assistant
and digital railcards, which in turn build loyalty
and engagement.
Brand
Strong brand
affinity and
trust
Supply
All tickets, fares 
and value-saving
features
Trainline plc
Annual Report & Accounts 2026
08
Business model
4.9/5
star-rated app on iOS
A highly-rated user
experience for our
customers and
partners
For our B2B partners
We give travel sellers
access to our rail content
via our Global API.
• Access to our rail content
and local features
through one connection
• Allowing travel sellers to
integrate rail into their
offering, helping them
grow their business
For carrier partners
We provide end-to-end
online retailing solutions
for rail carriers.
• Fast and secure tech
platform for retailing and
ticketing at a lower cost
to serve
• Deep rail tech expertise:
customised, high-
converting and high-
quality solutions
• Broad range of products
and features to integrate
into their retail channels
Our people
Clear purpose at Trainline: make greener travel choices, connecting people and places.
Shareholders
Helping shareholders understand our business and strategy, while simultaneously
addressing their objectives and concerns.
Government and regulators
Encouraging modal shift while advising on fair, open and competitive rail markets.
Environment
Building motivation and pride to switch from driving and flying to rail, with route
emission information and brand campaigns to drive awareness for sustainability of rail.
Our wider stakeholders…
For travellers
Highly-rated customer experience for travellers globally.
• 4.9/5 star-rated app on iOS
1
Search and book train tickets for journeys in over 40 countries
• All ticket types, journey combinations and fares across major carriers
in one place
• Seamless, friction-free booking experience
• Multiple currencies and payment options
• Digital tickets, smart personalisation, real-time travel information and
many more features
Read more on page 44
1. iOS rating in UK app store as at 30 April 2026.
Trainline plc
Annual Report & Accounts 2026
09
Business model
continued
Innovating at pace
FY2026: A year of strong delivery from Europe’s #1 rail app.
This has been a strong year for Trainline, delivering record
net ticket sales and revenue alongside double-digit growth
in profitability, making good progress in strengthening our
competitive position, and leveraging AI to innovate at pace.
Robust financial performance
Group net ticket sales increased 7% year-on-year
1
to
£6.3 billion. Revenue grew 2%
1
to £453
million, reflecting
the impact of the previously announced UK commission
rate change. We delivered double-digit adjusted EBITDA
growth, underpinned by operating leverage, our cost
optimisation exercise last year, and ongoing cost discipline.
We maintained a disciplined approach to capital
allocation, supporting both strategic investment and
significant returns to shareholders through our enhanced
share buyback programme.
Strengthening our competitive position
UK Consumer
In UK Consumer, we focused on building loyalty and
deepening engagement across our customer base. We
launched AI-powered features under the banner ‘The
Way to Train’ to help customers navigate disruption on
the rail network. We grew our digital railcard user base
16% year-on-year to 2.7 million
2
, which is notable given
railcard users are typically amongst our most frequent
and loyal customers. Such initiatives are strengthening
customer loyalty and helping to mitigate industry
headwinds, including Transport for London’s (TFL)
expansion of contactless travel (Project Oval) and TOCs
self-preferencing their own retail channels.
Self-preferencing occurs where operators offer features
that we are prevented from offering, or market in ways
that we are not allowed to do. These examples highlight
areas where competition is not yet fair and open. Through
our sustained engagement we have made progress to
remove examples where we are discriminated against. The
Government has confirmed our access to all temporary
fares and granted our ability to advertise in stations and on
trains. Furthermore, in March 2026 they announced that,
once GBR is established, passengers will be able to claim
Delay Repay compensation from wherever they purchased
their ticket – including through Trainline. This was a
meaningful step forward, however it will take some time for
this change to come into effect. Similarly, we are still unable
to offer customers access to train operator loyalty schemes.
We continue to engage Government stakeholders and the
wider industry to remove these restrictions.
We are also increasing the opportunity to monetise our
18 million customer base in the UK through our range
of ancillary products and services. We have made these
services more prominent and visually engaging within the
App, helping drive strong double-digit growth in hotels
and insurance sales in the UK.
International Consumer
In International Consumer, we are actively focusing
marketing investment on European high-speed routes
with emerging carrier competition. We saw encouraging
progress on newly competitive routes, particularly in
South-East France where we grew 26% this year following
Trenitalia’s expansion of services.
We are strengthening our
competitive position and
leveraging AI to innovate
at pace.”
Jody
Ford
Chief Executive
Officer
1. Constant currency (“CCY”) year-on-year growth calculated for International Consumer and Trainline Solutions using prior period average €/£ exchange rate
applied to current year reported numbers.
2. Trainline’s digital railcard user base in the United Kingdom as at 3 January 2026.
Trainline plc
Annual Report & Accounts 2026
10
CEO’s statement
Our progress in France builds on our learnings in Spain.
Spain has been an ideal market to hone our aggregation
playbook and over the past few years we have scaled our
net ticket sales, giving us a considerable lead versus other
market aggregators. While we continue to see runway
for further growth in Spain, this year we evolved our
approach to strike more of a balance between growth and
profitability, including normalising our brand marketing
investment.
With the next wave of liberalisation in Europe set to
commence from late 2027 in Italy and from 2028 in
France, we are well positioned to scale our presence and
capture a growing share of this significant opportunity.
Foreign travel sales reaccelerated in the second half of
the year as we lapped the negative impact of changes to
Google’s search results page while also benefiting from
increasing generative AI
sales traffic.
Overall, our approach is driving improved profitability and
in FY2027 we expect the International Consumer business
to breakeven
1
.
Trainline Solutions
Trainline Solutions delivered another strong year,
driven by growth in business travel. B2B Distribution
net ticket sales were up 36
%, reflecting strengthening
business travel sales from a growing number of travel
management company clients (including Amex GBT,
Navan, Perk and Havas). This was particularly evident in
Europe, where International B2B sales through Trainline’s
Global API were up 58%.
Leveraging AI to innovate at pace
Our AI strategy focuses on three core areas: AI-enabled
products and features, extending distribution through
emerging AI channels, and AI-enabled acceleration.
AI-enabled products and features
We increasingly use AI to enhance our App user
experience, leveraging first-party data from our
18 million
UK customer base alongside a breadth of industry supply
data. Our new AI-powered features help customers
navigate disruption on the rail network. Travel Forecast
provides customers with personalised notifications if
their journey is likely to be disrupted. It features a map-
view interface, powered by our Signalbox technology, so
customers can see the location of their train in real-
time. AI Travel Assistant is our in-app conversational
support feature, which offers a live native chat function
to customers on the go, with real-time rail travel advice
and agentic tools like refund processing without human
intervention.
Extending distribution through emerging AI channels
Emerging AI channels represent a new way for Trainline to
engage with customers and drive incremental demand for
our products and services. We are the number one cited
rail app in Google Gemini across all our core markets, and
the number one in ChatGPT in all core markets except
France. However, sales traffic from generative engine
optimisation (GEO) remains low, representing less than
1% of International new customers.
We recently launched an integrated app within the
ChatGPT ecosystem. Through ChatGPT, users can now
seamlessly search for routes and compare options – all
within a conversational interface – before completing
their booking within Trainline.
AI-enabled acceleration
AI-enabled acceleration is becoming a core capability,
enabling faster execution, greater agility and more
scalable innovation across the Group. For example, in
Customer Service, we will trial Voice AI, while in software
development, our teams are using AI to support and
accelerate product development and are now shifting
their focus towards scaling AI agent capabilities.
Significant opportunity for growth
At Trainline, our purpose is centred around empowering
greener travel choices. Looking ahead, we see a clear
pathway for growth. Structural tailwinds, including
increasing rail liberalisation in Europe and growing
demand for more sustainable travel, remain firmly
in place. We are mindful of regulatory and legislative
developments in the UK – where we are engaging
with Government and regulators to deliver on their
commitments for a fair and open retail market. However,
we remain confident in our ability to execute against our
strategy and deliver long-term value for customers and
shareholders.
As
this will be my final Annual Report as
CEO, I would like
to thank the Board for the opportunity to lead Trainline
over the past six years.
I am proud of what the team has achieved and deeply
grateful to colleagues across the Group whose energy,
resilience and commitment have made this possible.
Together, we have built a stronger, more internationally
diversified business, with a clear platform for continued
growth.
As Trainline enters its next multi-year chapter, I believe
this is the right time to transition to new leadership.
I will work closely with the Board and the team to ensure
a smooth and orderly handover, and I look forward to
seeing the business continue to thrive in the years ahead.
Jody Ford
Chief Executive Officer
5 May 2026
1. International adjusted EBITDA including the internal transaction fee paid
to Trainline Solutions to access Platform One.
Trainline plc
Annual Report & Accounts 2026
11
CEO’s statement
continued
Docusign Envelope ID: 740A35FC-506D-87FE-82F2-B6E9C97FF9C1
Our core markets in Europe are Spain, France and Italy – markets that have
liberalised or are set to liberalise in the next couple of years. In aggregate, these
markets generate industry passenger revenues of around €17 billion per annum
1
.
Those revenues are expected to grow to €23 billion by 2030
1
, €12 billion of which
will come from routes with carrier competition.
Spain
Since 2021, Spain has increased from one high-speed carrier – the national incumbent
Renfe – to four different carrier brands competing across its five largest
high-speed routes (representing €1.5 billion in annual passenger revenues
1
)
Increased carrier competition is benefiting customers, who now enjoy significantly
more choice coupled with lower ticket prices
Italy
Trenitalia and NTV Italo already compete on the high-speed network, generating
€2.0 billion of annual passenger revenues
1
SNCF are set to launch operations in Italy from late 2027 – connecting Turin-Naples
and Turin-Venice with 13 daily round trips – becoming the third nationwide competitor
France
In FY2026, Trenitalia significantly expanded services across South-East France’s
c.€1 billion high-speed rail network
1
, increasing Paris–Lyon frequencies from five
to 14 daily return services and introducing four daily return services on Paris–Marseille
Several new entrant carrier brands are due to launch, with the first arriving in 2028:
Velvet launching on Bordeaux, Rennes, Nantes and Angers to Paris from 2028
Le Train to launch services to Bordeaux, Rennes, Tours and Nantes
Illisto planning to launch on Lille, Strasbourg and Lyon to Paris
Carrier competition on the Channel Tunnel expected to arrive from 2029 on the
lucrative €1.7 billion route
1
. Trenitalia and Virgin Trains have both announced plans to
launch competitor services to Eurostar
1. OC&C 2024
analysis and internal estimates.
Carrier competition set to expand across
France and Italy from next year
Trainline plc
Annual Report & Accounts 2026
International case studies
12
Foreign travel opportunity
An attractive market driving
International Consumer profitability
Alongside the aggregation opportunity in Europe,
foreign travel represents a large and attractive growth
opportunity. Foreign travel comprises customers
travelling in Europe from the
US, UK and the rest of the
world, alongside intra-EU cross-border travel.
The foreign travel market in Europe today is worth €
4
billion
1
and offers significant headroom for growth.
Foreign travel benefits from favourable economics, with
a less price-elastic customer base and a greater skew
towards long-distance travel. Foreign travel sales are
relatively higher-margin, generating double-digit revenue
take-rates, supported by higher attach rates for ancillary
products and carriers willing to pay higher commission
rates for inbound travellers.
International Consumer is well placed to win
Trainline is well positioned to capture the headroom
opportunity in foreign travel. We combine broad
inventory coverage (including recently adding rail supply
from Ireland and Poland), with a consistent, high-quality
user experience across multiple European markets. We
offer a broad range of features tailored to international
customers, including multi-language support, multi-
currency pricing and flexible payment options. Together
with our post-sales capabilities, this enables customers to
plan, book and manage their journeys seamlessly.
Trainline citing prominently within
generative AI search results
We see signals that emerging AI channels are playing an
increasing role in foreign travel, given its ability to inspire
travel plans while compressing journey research time. In
terms of generative engine optimisation (GEO) rankings,
Trainline is the early market leader for ticket retailing,
with GEO
channels contributing c
.3% of our new foreign
travel customers.
1. OC&C 2024
analysis and internal estimates.
Trainline plc
Annual Report & Accounts 2026
13
International case studies
continued
Regulatory and political environment
UK:
GBR Online Retail and future market design
Major focus points for investors are the
UK
Government’s intention to launch GBR
Online Retail – its
consolidated app and website – and the design of the future retail market.
In November
2025, the UK
Government published the output from its industry consultation on the
Railways Bill. This represented a further step towards the establishment of Great British Railways (GBR
) as
an arm’s-length body responsible for rail services and infrastructure.
The document included key points around rail retailing, providing more clarity around the Government’s
commitment to a fair, open and competitive future market design, most notably:
Separation of governance of third-party rail retailing from GBR’s own commercial retailing arm
A commitment to develop for the first time a ‘code of practice’, codifying how GBR should interact with
third-party retailers
A strengthened role for the Office of Rail and Road (ORR), who will provide independent oversight and
binding enforcement of the code
The Railways Bill is currently progressing through Parliament and the
ORR
has begun developing GBR’s
code of practice in consultation with third-party retailers like Trainline. In our engagement with this
process, we are maintaining an assertive stance with the Government for it to deliver on its commitment
to an open, fair and competitive future retail market.
In late 2025, the UK
Government announced a preliminary market engagement exercise to deliver GBR
Online Retail. Trainline has engaged with this exercise thus far, however the full procurement process
is still yet to begin. The Government intends to award a procurement contract from January 2027
, and
thereafter hold two phases of work under the GBR Online Retail project:
Phase 1: build phase for GBR Online Retail (app and website)
Phase 2: TOC integration – over up to 12 months post-launch to integrate capabilities, across all
Department for Transport (DfT) publicly owned operators
Rectifying TOC self-preferencing
We are also actively challenging where operators self-preference their retail channels currently. Key
examples include
TOCs
deploying features like automated Delay Repay or branded loyalty schemes,
where third-party retailers like Trainline are effectively locked out. In March
2026, the UK
Government
announced that, for the first time, once GBR is established passengers will be able to claim Delay Repay
compensation from wherever they purchased their ticket. This will include independent retailers such as
Trainline. While this change may take a couple of years to come into effect, it represents a positive signal
from the UK
Government of their commitment to a fair and level rail retailing market.
Protecting and growing UK rail industry revenues
We are taking steps to prevent fraud and protect industry revenues.
Over the past year, we have blocked over £
40
million of fraudulent ticket
purchases, while our real-time machine learning has contributed towards
us preventing over £
20
million of fraudulent refunds. We are sharing our
data with
TOCs
through bespoke agreements, supporting their revenue
recovery and revenue protection resource deployment, and are trialling a
railcard validation service in partnership with Greater Anglia to prevent
fraudulent railcard use.
We continue to innovate to grow
UK
rail.
We are pleased with the
performance of our digital pay-as-you-go (DPAYG) trial on the East Midlands
Railway network, which is expected to end in the summer. Of the three trials
awarded by the DfT, the East Midlands trial is arguably the most complex as
it encompasses three different cities – Derby, Nottingham and Leicester.
Europe:
The European Commission is expected to publish a formal proposal as
part of its upcoming Mobility Package, aimed at making cross-border rail
travel simpler, more transparent and more passenger-friendly by improving
access to tickets. While details of the proposal are not yet available, it is
expected to address the role of distribution, including reducing operator
control over retail channels. This may include measures to ensure
incumbent operators provide access to timetables, fares and real-time data
on a fair, reasonable and non-discriminatory (FRAND
) basis, remunerate
intermediaries appropriately, and potentially make third-party inventory
available through their own digital channels. Following publication, the
proposal will be subject to negotiation in the European Parliament and
Council, with implementation likely to be phased over several years.
In a similar vein, in April
2026 the French Senate adopted an amendment
to existing transport legislation that would introduce obligations on
SNCF
Connect to distribute competitor tickets, alongside broader requirements
to provide access to rail content on FRAND terms. The legislative process
remains at an early stage, with material uncertainty around both timing and
final scope.
Trainline plc
Annual Report & Accounts 2026
14
Regulatory overview
Our technology is optimised for rail travel
At Trainline, we pride ourselves on our proprietary, modern, scalable tech platform.
Deep inventory connections
• Rail and coach
• Pre and post-sales
• Real-time data
Add-on travel services: insurance, hotels etc.
Personalised data-driven products
>12 TB data processed per day
Scalable agentic AI system underpins our
AI Travel Assistant
>12
TBs of data processed daily
>400
searches per second
Reliable, scalable, secure
>700 microservices, increasing speed of
development, flexibility and scalability
• c.500 engineers, data and tech specialists
>300 releases per week
Customer-centric ecommerce
Simple new App homescreen: hides
industry complexity
10+ payment options, including Google Pay
and Apple Pay
>300
releases a week
>700
microservices
Trainline plc
Annual Report & Accounts 2026
15
Our technology
Our teams comprise developers, designers,
infrastructure and data scientists, working
together to create a world-class experience
for our customers and carrier partners.
Distribution and
white label retail
services
Ecommerce
Ticketing and
settlement
Payments and
fraud prevention
Journey planner
and real-time
info
Customer
accounts
Platform One
Our single global tech platform provides a range of tools and services for
our
B2C
and
B2B
customers.
Security, payments, fulfilment,
fraud safeguards
PCI-DSS Level 1 (Merchant & Service Provider)
since 2013
Partnership with NCSC and NCA
Internal standards aligned with NIST framework
Business Continuity Planning (ISO 22301) certified
since 2022 and Information Security Management
(ISO 27001) certified since 2023
3DS version 2 implemented
Payment Services Directive II Secure Customer
Authentication fully live
Industry-leading fraud to sales ratio and industry-
leading payment acceptance rates
c.500
engineers, data and tech specialists
~3m
origin-destination pairs per month
Supply data (UK and EU)
Trainline plc
Annual Report & Accounts 2026
16
Our technology
continued
Trainline’s AI strategy
At Trainline, we benefit from clear advantages when
it comes to deploying our AI strategy. These include
unparalleled first-party data from our scaled user base,
an agile and scalable single global tech platform, and a
tech team of over 500 people. In addition, we operate in
an online rail retailing market that is inherently complex,
providing barriers to disintermediation.
Our AI strategy focuses
on three core areas:
AI-powered products and
features:
leveraging AI and
proprietary data to enhance the
customer experience.
Extending distribution through
emerging AI channels:
meeting
customers where they are to drive
incremental demand.
AI-enabled acceleration:
enabling
faster execution, greater agility and
more scalable innovation across
the Group.
Trainline plc
Annual Report & Accounts 2026
Our technology
continued
17